Notice: Undefined index: speakers in /var/www/html/templates/gptw/html/com_content/article/default.php on line 122
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 180
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 182
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 183
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 184
Notice: Undefined property: stdClass::$referenced_profile_fulltext in /var/www/html/templates/gptw/html/com_content/article/default.php on line 185
Notice: Trying to get property 'id' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 186
Notice: Trying to get property 'catid' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 186
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 187
Notice: Trying to get property 'custom_fields' of non-object in /var/www/html/templates/gptw/html/com_content/article/default.php on line 189
Notice: Undefined property: stdClass::$content in /var/www/html/templates/gptw/html/com_content/article/default.php on line 227
Notice: Undefined property: stdClass::$content in /var/www/html/templates/gptw/html/com_content/article/default.php on line 246
Notice: Undefined property: Joomla\CMS\User\User::$image in /var/www/html/templates/gptw/html/com_content/article/default.php on line 284
How to Boost Employee Morale, Recruit Top Talent, and Attract Customers with Your Certification
You’ve certified as a great workplace through Great Place to Work®—congratulations! Now put that certification to work. The fact that your employees themselves endorsed your culture as great is a valuable tool for lifting morale even higher, for attracting high-quality talent, and for wooing customers. Here are some tips for getting the most out of your certification—with examples from other Great Place to Work-Certified™ organizations.
- Tell your most powerful asset—your people—about your Certification.
High-trust companies experience an average of ~50% less voluntary turnover than industry peers—giving them an edge over competitors. Make sure your employees know how you stack up! Being Great Place to Work-Certified™ is a great way to show your employees that they’re working at a company that cares about them, and one they can be proud of. After you’ve become Certified, it’s important to share the achievement with your employees.
- Send a note to your co-workers:
Congratulations! Thanks to your feedback, we are now a Great Place to Work-Certified™ company. This hard-won recognition reflects our ongoing commitment to our people. Check out our full Great Place to Work Review to find out what your colleagues had to say about working at our company!
- Send a note to your co-workers:
- Showcase your Certification online to attract more great employees.
As you compete for top talent, your Certification as a great workplace is a powerful advantage. Advertise your employees’ endorsement of your culture throughout your network. And make sure your Certification is renewed each year so your company can recruit top talent that is the right fit to grow your organization.- Post your Certification badge on your careers page, as retailer Century 21 did:
- Share your Certification badge on social media (Twitter, LinkedIn, Facebook, Instagram, Yelp, etc.). Check out these examples from technology advisory firm Comcast, communications consulting firm Hill + Knowlton Strategies and Roth Staffing Companies:
- Post your Certification badge on your careers page, as retailer Century 21 did:
- Tell your most powerful asset—your people—about your Certification.
Employees who love where they work provide great customer experiences and increase customer loyalty. Display your Certification and make customers proud to be associated with your high-performing, people-friendly brand.
We’d love to help you achieve those goals. If you’d like more guidance on how to get the most out of your badge, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
Not Great Place to Work-Certified™ yet?
- Blog
- 3 Predictions for Workplace Culture: Insights from 20 Years of Fortune 100 Best Companies
- 6 Effective Ways to Show Employees You Appreciate Them
- 21 Ways to Celebrate Your Best Workplace Status
- New Year, New Things to Learn! Dare Yourself!
- How Top Professional Firms Put Employee Development First
- Corporate Culture: Love Is All You Need
- Announcing the 2017 Workplaces that Care Video Contest!
- Want to Engage Millennial Employees? Prioritize Giving Back.
- How Company Values Protect Culture in Times of Growth
Notice: Undefined property: Joomla\CMS\User\User::$image in /var/www/html/templates/gptw/html/com_content/article/default.php on line 420
Notice: Undefined property: Joomla\CMS\User\User::$bio in /var/www/html/templates/gptw/html/com_content/article/default.php on line 428
Tessa Herns
Notice: Undefined property: Joomla\CMS\User\User::$bio in /var/www/html/templates/gptw/html/com_content/article/default.php on line 443
Most Popular
Hannah Elise Jones
China Gorman
Peter Barnes
China Gorman
China Gorman
Featured
Teresa Iafolla
Ed Frauenheim and Shawn Murphy
Jason Slusher
Sharlyn Lauby
Recommended
By Great Place to Work
By Cheral Stewart
By Great Place to Work
By Teresa Iafolla
By Chinwe Onyeagoro