3 Tips to Leverage Your Certification

How to Boost Employee Morale, Recruit Top Talent, and Attract Customers with Your Certification

You’ve certified as a great workplace through Great Place to Work®—congratulations! Now put that certification to work. The fact that your employees themselves endorsed your culture as great is a valuable tool for lifting morale even higher, for attracting high-quality talent, and for wooing customers. Here are some tips for getting the most out of your certification—with examples from other Great Place to Work-Certified™ organizations.

1. Tell your most powerful asset—your people—about your Certification.
   High-trust companies experience an average of ~50% less voluntary turnover than industry peers—giving them an edge over competitors. Make sure your employees know how you stack up! Being Great Place to Work-Certified™ is a great way to show your employees that they’re working at a company that cares about them, and one they can be proud of. After you’ve become Certified, it’s important to share the achievement with your employees.
   
   
   • Send a note to your co-workers:
     Congratulations! Thanks to your feedback, we are now a Great Place to Work-Certified™ company. This hard-won recognition reflects our ongoing commitment to our people. Check out our full Great Place to Work Review to find out what your colleagues had to say about working at our company!
2. Showcase your Certification online to attract more great employees.
   As you compete for top talent, your Certification as a great workplace is a powerful advantage. Advertise your employees’ endorsement of your culture throughout your network. And make sure your Certification is renewed each year so your company can recruit top talent that is the right fit to grow your organization.
   • Post your Certification badge on your careers page, as retailer Century 21 did:

      

     
     
   • Share your Certification badge on social media (Twitter, LinkedIn, Facebook, Instagram, Yelp, etc.). Check out these examples from technology advisory firm Comcast, communications consulting firm Hill + Knowlton Strategies and Roth Staffing Companies:

      

     

      

     

      

     
3. Tell your most powerful asset—your people—about your Certification.
   Employees who love where they work provide great customer experiences and increase customer loyalty. Display your Certification and make customers proud to be associated with your high-performing, people-friendly brand.
   • Display your badge on merchandise, as health care provider UCHealth did here:

      

     
     
   • Or throw a party, as software firm Accela did!

      

     
     

Becoming Great Place to Work-Certified™ is a great accomplishment—in part because you are contributing to the movement to create a better world through Great Places to Work For ALL. Certification also has practical benefits. Your Great Place to Work® Certification can further motivate your people, can help you recruit and retain top talent and can boost public confidence in your organization.

We’d love to help you achieve those goals. If you’d like more guidance on how to get the most out of your badge, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Tessa Herns