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It All Comes Down to Trust

Decades of research shows workplaces with high-trust cultures see higher levels of revenues, innovation, customer and patient satisfaction, employee engagement, organizational agility, and more. Great Place to Work Certification is built to help you get in the trust game.

How it Works

Great Place to Work Certification gives you valuable data about the current state of your workplace culture, plus qualifies you to compete for 20+ Best Workplaces lists.


Survey Your Emplyees

Select a 2-week period to launch our industry-proven Trust Index™ Survey.


Complete Culture Brief

Provide details about your company’s programs and practices on our Culture Brief.


Analyze the Results

We’ll provide an in-depth analysis and determine if you’ve met the certification threshold—a 70% average Trust Index™ score.


Promote Certification

If you meet the Certification threshold, tell the world and enhance your employer brand.


Get Recognized

You’ll be automatically considered for all of our Best Workplace lists for 12 months.

Certified Companies Do Better

Know What’s Working

Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.

Grow Your Bottom Line

A healthy culture means a financial advantage in a competitive marketplace – Certification tells investors, candidates and vendors that you’re a safe bet.

Earn National Acclaim

Great Place to Work – Certified ™ companies have a chance to steal the spotlight by ranking on one of our 20+ Best Workplaces lists produced annually with Fortune, including the Fortune 100 Best Companies to Work For®.

Grow Your Brand

Brand yourself as a company that cares and wins customers’ attention and loyalty. Our Certification Program gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.

How We Support You

Easy access to experts and tools to get the most out of our Certification Program.

On-demand support

With FAQs, tutorials, and best practices

In-person support

Any time via email and chat, and phone during business hours

Professional consulting

To help you transform your organization

Communication toolkit

For guiding employees through the survey process

PR toolkit

To tell the world your business is a uniquely great place to work

"Great Place to Work has had a great impact to our organization. We've experienced a growth over the last two years of about 13%."

Kathy Freyman

Chief Innovation Officer, Inspirien.

"We work in a high-trust environment so we extend that trust to our customer, prospects, partners, and each other. The benefits from that are contagious."

Greg Pryor

VP of Leadership and Organization Effectiveness, Workday.

"These organizations are more profitable than their peers, and that's no coincidence. There's a definite correlation with building that trust."

Kreg Brown

Audit Partner, EKS&H.

Why Great Place to Work?

Data Library Like No Other

Unparalleled benchmarking data and best practices from leading companies around the world.

Industry-Proven Research Methodology

Our Trust Index® Survey is taken by millions of employees annually, and our Great Place to Work® Trust Model ® has guided research on workplace culture for decades.

Decades Of Expertise

30 years experience in culture research and consulting.

We Practice What We Preach

We’re business-minded people at a mission-driven company. We know what it takes because we live it.

National Recognition

Our partnership with Fortune means our customers get spotlighted in national press.

Culture For All

Unlike many of our competitors, we offer affordable solutions for small business too.

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