Evolve Your Employer Brand to Attract Top Talent and Build Employee Loyalty

Jennifer Johnston Head of Global Employer Branding, Salesforce 

Session date/time : TBD

Take it from Salesforce -- it takes more than a slick careers site and clever culture video to attract top talent today, and when you get great people on your team, you have to work harder than ever to win their renewal every day. Employees who love where they work provide great customer experiences and increase customer loyalty. Join Jennifer Johnston, Head of Global Employer Branding at Salesforce, to learn how to craft a next-generation employer brand strategy that leverages the story of your great workplace culture to both attract talent and build loyalty with your current employees, in turn building a better business.

Three key learning objectives:

• How to craft a compelling and comprehensive Employer Value Proposition (EVP), based on the values you’ve created as an organization.
• How to build a 3-pronged Employee Brand 2.0 Strategy that will help you attract and retain great employees (and if you don’t yet have one, learn how to build a 1.0 version, too!).
• Best practices tested by Salesforce on how you can drive the deep employee engagement that elevates your employer brand reputation by doubling down on human factors like purpose, feedback, giving back, equality, well-being and fun.